Privacy Policy

Policy Purpose & Applicable Scope
This privacy policy is formulated to standardize the platform’s collection, use, storage and protection of user personal information, fully protect the personal privacy and information security of all users who browse and shop on the official website, and comply with international network security regulations and American user privacy protection standards. This policy applies to all personal information collected during the user’s access, browsing, registration, order payment, after-sales service and other behaviors on our official website. All users who use the platform’s shopping services are deemed to have fully understood and agreed to the terms of this privacy policy. We always regard user personal information security as the top priority of platform operation, adhere to the principle of voluntary collection, legal use, strict protection and no unauthorized disclosure, and fully protect the legitimate information rights and interests of every user.
Type of Collected User Information
In order to ensure the normal completion of user orders and the smooth progress of after-sales services, we will only collect necessary user personal information, and will not collect irrelevant sensitive information without user authorization. The main collected information includes basic order information and necessary personal information submitted by users actively, such as user’s delivery name, contact phone number, detailed delivery address, and order payment related information. In addition, we will automatically record basic browsing data generated during the user’s access to the website, including browsing time, page access records, product browsing preferences and other non-sensitive behavioral data, which are only used for platform operation optimization and user shopping experience improvement. We will not collect user’s private sensitive information such as identity document information, private location information and irrelevant personal privacy content, and strictly control the scope of information collection to avoid excessive collection.
Rules for Use of User Information
All collected user information is only used for internal service operation of the platform, and we will never use user information for unauthorized commercial promotion, information trading and other illegal behaviors. The main purposes of using user information include completing user order processing, logistics distribution and after-sales service, accurately delivering user purchased goods to the designated address, and responding to user after-sales consultation and refund application. User browsing behavioral data is used to analyze user product preference and shopping habits, optimize website page layout, product display and service process, and improve the overall shopping experience of the platform. We will not send irrelevant spam messages and commercial advertisements to users without authorization, and will not disclose, sell or lease user personal information to any third-party institutions and individuals without explicit user consent.
Information Storage & Security Protection Measures
We have established a complete user information security management system, adopting advanced network encryption technology and data storage protection measures to ensure the security of user personal information. All user data is stored in encrypted professional servers, with strict access authority setting, and only authorized internal operation personnel can access the information, realizing full closed-loop management of data access, use and storage. We will regularly update network security protection equipment and technical systems to prevent data leakage, theft, tampering and loss caused by network risks, hacker attacks and other hidden dangers. For user order information and personal data, we will implement regular data cleaning and encrypted storage maintenance. After the user completes the order transaction and after-sales service cycle, we will retain the necessary transaction data in accordance with legal regulations, and permanently clean up invalid redundant information to reduce information security risks.
Third-Party Information Sharing Restrictions
We strictly abide by the principle of non-disclosure of user privacy information, and will not share user personal information with any third-party commercial institutions under any circumstances without the user’s explicit written authorization. In the links of logistics distribution and payment settlement involved in order completion, we will only provide the minimal necessary user information to the cooperative logistics providers and payment institutions, which is limited to the information required to complete order delivery and fund settlement. All cooperative institutions have signed strict privacy confidentiality agreements with us, and are prohibited from using user information for other purposes. We will supervise the information management behavior of cooperative institutions in real time to ensure that user privacy information is not leaked or misused. At the same time, we will not actively disclose user information to public platforms, government departments and other institutions unless required by legal provisions and official mandatory procedures.
User Privacy Rights & Information Update Mechanism
Users have independent rights to query, modify and delete their personal information on the platform. Users can independently modify personal delivery information and account related data through the official website background at any time to ensure the authenticity and accuracy of personal information. If users need to inquire about their personal information storage status or apply for information deletion, they can contact our customer service team through official channels, and we will complete the verification and processing within the specified time. We respect every user’s privacy autonomy, and will take the initiative to meet users’ reasonable information management needs. In addition, we will optimize and update the privacy policy according to the adjustment of international privacy protection laws and platform operation conditions, and the updated policy will be displayed on the official website homepage to ensure that users can view the latest terms in real time.